A Vietnamese student is planning to sell coffee grown from her home country in Taiwan, helping hundreds of thousands of small coffee farmers make a better living.
Nguyen Thi Kim Lien, who is pursuing her PhD in business administration at the National Taiwan University of Science and Technology (NTUST), told the Central News Agency (CNA) she was a member of the “Koo-idea Campus,” a platform set up by the university that aims to assist small farmers in Southeast Asian countries such as Laos, Vietnam and Indonesia.
Dak Lak province, where Nguyen comes from, is one of Vietnam’s largest coffee producing areas, with 203,737 hectares of coffee plantations and 180,500 coffee farmers, she said. She added that her parents had grown coffee for three decades but had minimal experience on how to market it.
The program is aimed at helping students, farmers and consumers with community marketing, store internships, factory implementation and micro-entrepreneurship. She also told CNA that she preferred the title of her project “A Vietnamese Girl Student Starts Up Coffee Business in Taiwan.”
She said she will roast the imported coffee beans in Taiwan to create special flavors. Nguyen also wants to explore opportunities in importing other agricultural products such as durian, avocado and black pepper.
Taiwan’s economic development and culture led Nguyen to choose Taiwan for continuing her studies and developing her career.