People tend to respond differently to virtual avatars. Image: iStock

Bangalore is the new super-hub for gaming, animation and visual effects, said Karnataka IT, BT and Tourism Minister Priyank Kharge.

Inaugurating the three-day Bengaluru GAFX Conference 2017, Kharge said: “We aim to leverage this and aid in the development of the industry, which has a huge potential and is currently valued at $1 billion. The idea is to position the state as the center for animation, visual effects and gaming. We need to go beyond IT and attract more investments that will help our local talent get more exposure.

“We now have labs of companies like Deamworks, Technicolor, Zynga, MPC, Mr X etc in [Bangalore].

“We should look at creating [intellectual property] rather than just doing back-end work.”

He added: “We have the whole ecosystem of gaming, including semiconductor companies like Nvidia and AMD, apart from the [augmented reality] and [virtual reality]  companies that all provide a 360-degree ecosystem.”