Abe's assassin, left, and the Unification Church founder the late Sung Myung Moon and his wife, right. Image: NextShark / Screengrab / Facebook

The Terror of the French Revolution killed some 30,000 priests, nuns, and lay Catholics. To excite public opinion against the Catholic Church, the architects of the Terror used an argument they knew to be effective always: money. Countless pamphlets, gazette articles, and caricatures showed greedy priests ruining families by soliciting extravagant donations.

Communist propaganda learned and applied the lesson. When Mongolia was under a Communist regime, some 60,000 Buddhist monks were killed. The regime prepared for that with a massive propaganda poster campaign in which monks were depicted as vampires sucking the blood of the Mongolian population by asking for heavy donations.

Warrant for a genocide: propaganda against ‘greedy’ monks by the Communist Party in Mongolia. From the collection of the now defunct Memorial Museum of the Victims of Political Repression, Ulaanbaatar, Mongolia. Photo: Massimo Introvigne

We are now witnessing the same propaganda at work against the Unification Church/Family Federation in Japan after the assassination of Shinzo Abe.

The assassin claimed he wanted to punish Abe for having sent a video to an event, and a message to another event, of an organization connected with the Unification Church, a group he hated because he believed his mother’s donations to it had led her to bankruptcy.

There is in Japan an anti-Unification-Church group known as the National Network of Lawyers Against Spiritual Sales. They claim that countless Japanese have been ruined by donations and the purchase of worthless artifacts sold by the Unification Church at extravagant prices.

“Spiritual sales” is a label coined by anti-Unification-Church leftist media in Japan in the 1980s. A company called Happy World imported to Japan and sold vases and miniature pagodas. Some of those who bought them, people connected to small new religions other than the Unification Church, declared that these artifacts were imbued with good spiritual energy. Not surprisingly, Happy World was happy about that and raised the prices.

The Unification Church did not sell the vases and pagodas and had nothing to do with claims about their alleged mystical powers. However, those who operated Happy World were Unification Church members, and they donated to the church part of their profits. Thus, they were accused of “spiritual sales,” particularly after the hostile lawyers’ association was founded in 1987.

After 1987, the sales of vases and pagodas stopped, but other Unification Church members had businesses selling artwork, jewelry, and seals or stamps used in Japan to confirm signatures. The stamps were exquisitely crafted and made of expensive materials, but they were sold at prices higher than usual, also because it was claimed they brought good luck, a common claim for various artifacts in Japan. Again, these items were not sold by the Unification Church but by members who then used part of their profits to donate to the Church.

In 2000, an existing law on door-to-door sales was significantly amended, and its name was changed to “Act on Specified Commercial Transactions.” It forbade anyone to “intimidate or disturb” prospective buyers in order to conclude a sale. Based on this law, members of the Unification Church who sold seals were detained, and eventually received suspended jail sentences.

Anti-Unification Church lawyer Hiroshi Watanabe decries ‘spiritual sales’ during a press conference following the Abe assassination. Photo: Bitter Winter

The then president of the church in Japan acknowledged responsibility for not having instructed members about the new law and their duty to respect it. He resigned in 2009, and the Unification Church adopted a new policy counseling members whose businesses sold “lucky” artifacts, including seals, to comply strictly with the 2000 law.

The hostile lawyers applied the label “spiritual sales” also to donations to the Unification Church, a different matter. They claimed that the church was “selling” eternal salvation, both for the living and their deceased loved ones, against donations.

They managed to persuade some Japanese courts to establish the dubious principle that if the amount of a donation was high, it should be presumed it had been obtained through “fraudulent or threatening” means, or “psychological techniques” depriving the donor of “free will” – a notion dangerously close to the discredited and pseudo-scientific theory of brainwashing.

Tokens of appreciation given to the donors may also be maliciously confused with items sold through “spiritual sales.” In some Catholic organizations, those who make important donations receive a book or diploma autographed by the Pope. Obviously, they are not “buying” the diploma or the book for an extravagant price. The book or the diploma are just symbolic reminders that the church is grateful for their donations.

The lawyers relied on a frequent fallacy: labeling groups “cults.” The lawyers attacked, as uniquely evil, practices that the Unification Church actually has in common with mainline religions.

The Catholic Church believes that many souls after death go to Purgatory, a temporary state between Heaven and Hell. Time in Purgatory can be abbreviated by the deceased’s relatives and friends through prayers, through masses (for which they pay honoraria to the priests) —and through donations.

Indeed, one of the reasons Martin Luther separated from the Church of Rome was his dislike for the Catholic doctrine of indulgences, which taught that monetary offerings may automatically shorten time served in Purgatory.

Jörg Breu the Elder (1475–1537), ‘The Sale of Indulgences.’ Photo: Wikimedia Commons

Buddhist orders have similar teachings, connecting donations with achieving better reincarnations for one’s deceased relatives and helping them escape from the dreaded Cold Hells.

Hundreds of Protestant church denominations maintain the biblical principle of tithing and ask members to donate ten percent of their income. Tithing is suggested as a possibility, although it is not mandatory, in the Unification Church, too – which also has specific practices such as donating for four years in multiples of thirty, acknowledging the collective responsibility of humankind for Judas’s betrayal of Christ, whom he sold for thirty pieces of silver.

In its general principles, the Unification Church’s theology of donations is surprisingly similar to its Catholic and Protestant Christian counterparts. Japanese courts of law have started recognizing its legitimacy, also because donors now sign notarized statements in which they state that they are donating freely, understand all the implications, and will not sue the Unification Church in the future.

In 2021, the Family Federation still lost one donation case but won two others – in one of which the Tokyo District Court ascertained that the plaintiff had tampered with the evidence.

Ultimately, the problem is theological and philosophical. For a believer, donations may be deep spiritual experiences. For an atheist, or somebody who believes that groups such as the Unification Church are not “real” religions, no caution would be good enough, and no donation would ever be recognized as the fruit of a free and reasonable choice.

Massimo Introvigne is an Italian sociologist of religions. The author of some 70 books, he is the founder and managing director of the Center for Studies on New Religion (CESNUR), an international network of scholars.

This article is the fourth and last to be excerpted, with permission, from a series previously published by Bitter Winter: A Magazine on Religious Liberty and Human Rights. Read part one here, part two here and part three here.