Saudi Crown Prince Mohammed bin Salman, FIFA president Gianni Infantino and Russian President Vladimir Putin watch the Russia 2018 World Cup Group A match between Russia and Saudi Arabia on June 14, 2018. Photo: AFP/Alexey Druzinin/Sputnik

Saudi Crown Prince Mohammed bin Salman has rolled the dice, in the midst of collapsing oil prices, with a US$374 million bid to acquire storied British soccer club Newcastle United.

If approved by Britain’s Premier League, Prince Mohammed will have demonstrated that he has put behind him an image tarnished by Saudi conduct of a five-year war in Yemen, the 2018 killing of journalist Jamal Khashoggi, and, more recently, the kingdom’s badly-timed oil price war with Russia.

A successful acquisition would send a message that the kingdom retains the financial muscle to acquire trophies and garner soft power – rather than financial gain – at a time of a pandemic and global economic collapse.

The planned acquisition comes as Saudi Arabia is reportedly seeking to raise $7 billion with an international bond sale to compensate for sharply reduced oil revenues.

Aramco, the Saudi national oil company, was reported to be talking to banks about a $10 billion loan to help finance its acquisition of a 70% stake in Saudi Basic Industries Corp (SABIC).

The deal would pour money into the Public Investment Fund, the kingdom’s sovereign wealth fund and main vehicle for the Newcastle purchase.

Competing with Qatar

The acquisition would mimic the 2017 purchase of celebrated soccer star Neymar by Qatar-owned Paris St Germain for $277 million. That purchase was intended to demonstrate that the Gulf state was unaffected by a then-several months old Saudi and Emirati-led economic and diplomatic boycott.

By the same token, a decision by the Premier League to reject the acquisition of Newcastle would be perceived as yet another of Prince Mohammed’s self-inflicted public relations fiascos. Those have included multiple failed attempts to position the kingdom as a powerhouse in international soccer governance.

The crown prince’s emphasis on soccer, symbolized by his presence at the kick-off of the 2018 World Cup in which Russia handily defeated Saudi Arabia, is partly about projecting the kingdom internationally. It is also a pillar of the 34-year-old’s effort to develop the entertainment and sports sectors in his country and boost nationalism rather than religion as a core element of Saudi identity.

Prince Mohammed is betting that the Premier League at a time of economic crisis and with Britain needing to forge new trade relationships in the wake of its departure from the European Union may not want to slam the door on a wealthy investor or jeopardize British relations with the kingdom.

That could prove to be a relatively safe bet.

PIF in play

Premier League and British officials will have taken note that Prince Mohammed does not take kindly to criticism and rejection.

Saudi Arabia responded in 2018 to Canadian criticism of the kingdom’s human rights record by withdrawing its ambassador and freezing all new trade and investment transactions.

German criticism of a failed Saudi attempt to force the resignation of Lebanon’s prime minister led that same year to a de facto downgrading of diplomatic relations and reduced trade.

Reports that Yasir al-Rumayyan, a close associate of Prince Mohammed and governor of the Public Investment Fund (PIF), will become chairman of Newcastle raise the stakes for both Prince Mohammed and the Premier League.

The PIF will reportedly put up 80% of the funds needed for the acquisition through an investment vehicle created by a British financier even though a document filed with Companies House, Britain’s registrar of companies, made no mention of the fund.

The Premier League, nonetheless, may find itself, albeit only momentarily, in an uncomfortable position.

The League has tightened its criteria to test potential club owners on their integrity and reputation. The criteria include ensuring that a potential owner has not committed an act in a foreign jurisdiction that would be a criminal offense in Britain, even if not illegal in their own country.

That could put the Premier League in the position of passing judgement on whether Prince Mohammed was implicated in any of a number of events that may have violated British law.

Supporters of the acquisition argue that it bolsters Prince Mohammed’s reforms in a soccer-crazy country and reaffirms his push to break with the kingdom’s austere, inward-looking past. They reason further that it will bolster investment in Newcastle and surroundings at a time of impending economic hardship.

They can also point at Manchester, where the United Arab Emirates’ acquisition of Manchester City more than a decade ago has benefited not only the club but the city too. There, fans have shown little interest in the UAE’s record of human rights.

Like their peers in Manchester, supporters of Newcastle are likely to welcome the financial injection as well as the departure of the club’s unpopular current owner, retail billionaire Mike Ashley. Prince Mohammed will also be counting on them to ignore condemnation of the deal by human rights activists, including Amnesty International, who have deemed it “sportswashing, plain and simple.”

Dr James M Dorsey is a senior fellow at the S. Rajaratnam School of International Studies.

A podcast version of this story is available on Soundcloud, Itunes, Spotify, Stitcher, TuneIn, Spreaker, Pocket Casts, Tumblr, Podbean, Audecibel, Patreon and Castbox.