In Meishan City, companies are pushing through with sales of citrus fruits via a method that requires as little human contact as possible, or what it calls a "no-contact" sales model. Credit: Handout.

Rather than cave in to the inevitable fears of a modern-day epidemic, China’s fruit farmers decided to think outside the box.

Be Calm. Carry on. Innovate. Where there’s a will, there’s a way.

Choose any cliche you like, but the fact is, they did it. They found a way around coronavirus, to reach their market.

Fuit farmers in a city in southwest China’s Sichuan Province decided to market their products online via video conferencing, highlighting “no contact” harvesting, CGTN.com reported.

In Meishan City, for instance, companies are pushing through with sales of citrus fruits via a method that requires as little human contact as possible, or what it calls a “no-contact” sales model, the report said.

Business partners use video conferencing to remotely discuss cooperation possibilities, visit the far bases, and monitor fruit-picking, the report said. The online video conferencing is in line with China’s “new retail” model of integrating the online and physical store channels into one.

Bulk procuring of citrus fruits have also changed. According to Sichuan Sande E-commerce Co. Ltd., data and samples on citrus fruits are sent via express delivery to major supermarkets in Sichuan, the report said.

Shu Huigang, vice chairman of Pengshan E-commerce Association, said preventive measures are applied amid the coronavirus outbreak, the report said.

“Firstly, foreign merchants are not allowed to enter the village. Out-of-town vehicles are also not allowed to enter the town. People are not allowed to gather in groups,” Shu said.

“All of our workers have to wear face masks when picking fruits. We measure our body temperature, and all of our tools must be disinfected every day.”

Shu added that all of Pengshan District’s fruits are picked by its local people and transported by local vehicles, to ensure “no-contact” in the entire process. “Our fruit farmers also pick fruits individually at off-peak hours, instead of doing so collectively.”

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