Bucking the downward trend in the Chinese vehicle market, German automaker BMW AG said it remains bullish on the nation and vowed to strengthen its strategy to reach the pinnacle as the most popular premium automaker.
According to a report in China Daily, BMW delivered 723,680 BMW and MINI-branded vehicles, up 13.1% year-on-year — the firm’s best-ever sales result since it entered China in 1994, and accounting for 28% of its global sales in 2019.
Speaking at an annual event in Beijing, Jochen Goller, president and CEO of BMW Group Region China, said understanding China’s strategic significance and offering products that local customers demand are fundamental to its development, the report said.
“In 2020, we will continue to expand our footprint ‘In China, with China, for China and for the world’,”Goller said. “We, at BMW, are convinced that the upcoming decade will remain a ‘decade of China’.”
He said the carmaker will deepen its “2+4” China Strategy. The number 2 means BMW and MINI and while 4 represents for automated, connected, electrified and service, or ACES for short, the report said.
The number of BMW Connected users has exceeded 2.3 million, while smart voice-control functions including BMW Intelligent Personal Assistant and Tmall Genie are already available in several series production models, the report said.
In 2020, it will launch another 17 models in the country. Billing it as the Year of New Energy Vehicles, the carmaker will offer six such vehicles by the end of the year, including the China-made iX3 SUV. It will be the company’s first electric vehicle that is made in China but sold globally, the report said.
Goller said BMW has set up a network of over 400 dealers that sell new energy vehicles and a charging network composed of 130,000 public poles. The figure is expected to hit 250,000 by the end of 2020, covering 300 cities across the country, the report said.