大英帝國的食物一向很為人詬病，特別是在以美食傳統為豪的中國人眼裏。很多中國遊客在英國，都感覺當地食品乏善可陳、難以下咽。現在好了，國內廣受歡迎的火鍋「海底撈」在倫敦中國城附近開了歐洲第一家店，4月25日開始試業，5月28日正式營業。
剛開業的海底撈一如國內般火爆，工作人員透露，5月13日之前的可預約席位已經全部滿了，只能現場排隊。
據網友曬出的賬單，三鮮鍋底和清油無渣拼13鎊（約17美元），撈派滑牛5.6鎊，精品肥牛6.8鎊，大白菜2.6鎊。這個價格肯定是比國內貴不少，據說人均35鎊左右，合308元人民幣（約45.75美元），而北京吃一頓海底撈人均是130元左右。但是考慮到倫敦的日常物價，就是一瓶礦泉水、一罐可樂也是比北京要貴一倍以上，也就覺得正常了。
去年9月在香港上市的海底撈，年初的股價在17港幣左右，現在已經30港幣了，四個月間接近翻倍。彭博上個月報道，海底撈董事長張勇婦夫的財富在2019年增加了60億美元，增幅高達79%，是亞洲財富增長最快的人。
海底撈到底有多好吃，這個問題在國內很有爭議，不少人覺得它味道並不出眾。但海底撈的服務卻是毫無爭議，就是魔幻服務的代名詞。據說，這個光榮傳統也被帶到了歐洲，在倫敦發揚光大了。一位已經體驗過倫敦海底撈的食客說，他提出想購買兩瓶肉醬，服務員立刻直接送了他兩瓶。
海底撈官網顯示，2012年海底撈在新加坡開設首家海外店，截止目前海外已開業直營門店31家，覆蓋韓國、日本、美國、澳洲等地。海底撈還稱，2019年計劃新開80家門店，其中十家新店將開在海外。緊接著，倫敦還將開設第二家門店，位於倫敦北格林威治。
不過，海底撈不管開在哪裏，好像賺的還是中國人的錢，很難打開當地人市場。據報道，目前在海底撈洛杉磯店內，美國本地人只佔到顧客總數的10%左右。第一波在倫敦打卡的顧客也稱，海底撈門口排隊拿號的人絕大多數都是華人面孔。
進入一個新的市場時，要把品牌、產品融入到當地文化和習俗中，才能吸引本地消費者。看到倫敦海底撈的黑人小哥開心的拉面，這大概也是一種融合吧。無論如何，中式餐廳怎麽才能像麥當勞那樣，以標準化的服務和產品在全球推廣，海底撈正在進行有益的嘗試。
撰文：金炎
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