More than a thousand people queued up to try and buy an IKEA x Off White carpet. Photo: Weibo

The Chinese like to queue up. Two months ago, it was the Starbucks cat-paw cup. This week it was the IKEA x Off-White carpet.

Over 1,000 people lined up in front of Shanghai’s Xuhui shop for a collection of items produced in collaboration between IKEA and American designer Off-White, including the most popular “KEEP OFF” carpet.

The carpets were offered at at 1,999 yuan (US$297.6), but the demand was so high that the grey market price soared to over 10,000 yuan ($1,489) on online portals such as, Alibaba’s e-commerce platform.

Because of the big premium to be had on the grey market, speculators hired people to line up for the items.

According to the Shanghai Morning Post, they paid people for 50 yuan each ($7.44) to queue outside the IKEA Xuhui store in Shanghai from as early as 4am on Monday.

This led to the outlet having over 1,000 people lined up ahead of opening time with the crowd forming a snake pattern, the paper reported.

The Shanghai IKEA store was the only one that allowed people to line up for the sale. At a branch in Beijing, only online orders were accepted, with IKEA notifying lucky winners to come and pick up their purchases.

The IKEA x Off-White collection has been a big hit ever since it was launched last November. The most popular items by Off-White founder Virgil Abloh, a former artistic director of menswear at Louis Vuitton, have lately been changing hands at several times the retail price.

YouTube video

Join the Conversation


  1. Hello there! This blog post couldn’t be written much better! Reading through this article reminds me of my previous roommate! He always kept talking about this. I’ll send this article to him. Fairly certain he will have a good read. Thank you for sharing!

  2. Thank you for some other excellent post. The place else may just anybody get that type of info in such an ideal means of writing? I have a presentation subsequent week, and I am at the search for such info.|

  3. That is really fascinating, You’re an excessively skilled blogger. I’ve joined your rss feed and look forward to in the hunt for extra of your magnificent post. Additionally, I’ve shared your website in my social networks!

  4. Hi there! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!|

  5. Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more from this post. I am very glad to see such great information being shared freely out there.

  6. It’s a shame you don’t have a donate button! I’d most certainly donate to this outstanding blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to fresh updates and will talk about this site with my Facebook group. Talk soon!

Leave a comment