Apakah jus kelapa ada hubungannya dengan memiliki payudara yang besar? Mungkin tidak, tetapi sebuah perusahaan minuman yang berbasis di pulau tropis Hainan, selatan dataran Tiongkok, mengklaim dalam iklan dan desain kemasannya bahwa dengan beberapa tegukan saja dari jus kelapa tersebut dapat menyembuhkan “payudara yang kurang sehat”.
Hainan Coconut Palm Group Co. Ltd. dikenal sering memakai wanita muda berpakaian minim untuk mempromosikan produknya dalam iklan dengan tagline seperti “Lihat aku, aku tumbuh meminumnya” serta “mengolesi jus kelapa di dadamu dapat memperbesar ukurannya”.
Desain baru minuman kaleng tersebut, dengan seorang wanita muda bertubuh molek dan berpakaian ketat yang dengan bangga menunjukkan belahan dadanya sambil memegang kaleng minuman, telah ditolak oleh pengawas pasar perdagangan Hainan karena “menyesatkan dan vulgar”.
Namun ini bukan pertama kalinya perusahaan minuman tersebut telah menyebabkan kontroversi karena bahasa yang kurang terpelajar dan terkadang menjijikan yang dipakai dalam iklan-iklan mereka.
Dalam sebuah iklan lain, mereka mengklaim bahwa produk jus delima milik perusahaan tersebut dapat membantu menyembuhkan impotensi dan meningkatkan stamina pria, dengan slogan “para istri menyukai suami mereka meminumnya”, menurut laporan Global Times.
Pada hari Selasa, pihak yang berwenang setempat mengkonfirmasi bahwa mereka telah memulai pemeriksaan terhadap klaim perusahaan Coconut Palm yang tidak berdasar tersebut mengenai efek terapeutik dari minuman yang dimaksud.
Namun demikian, pendapatan tahunan perusahaan tersebut yang lebih dari lima miliar Yuan (US$ 738 juta) serta fakta bahwa produk tersebut termasuk dalam daftar minuman jamuan kenegaraan yang selalu diadakan di Aula Besar Rakyat di Beijing menunjukkan bahwa produk ini memiliki pengakuan pasar yang cukup besar. Meskipun tidak jelas bagaimana pejabat asing yang menghadiri jamuan tersebut menanggapi tipu daya penjualan semacam ini, jika saja mereka mengerti bahasa Cina.
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