Monopoly, the board game that helped put dozens of cities around the world on the tourist map, is scaling up in a grand interactive experience that organisers say could pull in more than 700,000 visitors per year.
Scheduled to open at The Peak Galleria on Hong Kong Island in the third quarter of this year, Monopoly Dreams will be an extravaganza of augmented reality, hologram and 4D interactive game technology stretching over 20,000 square feet of indoor and outdoor space.
The world’s first Monopoly-themed attraction, it will incorporate some iconic features from the game that is played by one billion people worldwide, including a bank, water works, jail, title deed cards, Chance cards and Community Chest cards.
“We are not only dedicated to bringing immersive interactive experience for all generations of people in Hong Kong, but also offering a new destination for tourists,” Gary Chan King-pong, chief operations officer of Monopoly Dreams, said of the venture, which is owned by Hasbro Inc.
Yiu Si-wing, the Legislative Council member for the Tourism functional constituency, said the project would offer a new attraction to tourists who were looking for an experience other than Ocean Park and Hong Kong Disneyland. He said the number of visitors to Hong Kong will continue to grow following the opening of the Hong Kong–Zhuhai–Macau Bridge and the High-Speed Rail (Hong Kong section) last year.
The city hosted 58.56 million visitors in the first 11 months of last year, an increase of 10.7% from the same period in 2017, according to the most recent data from the Hong Kong Tourism Board.
Created 84 years ago, Monopoly is reputedly the most popular family board game in the world, with 300 million sets sold so far in 114 countries and 47 languages. The Hong Kong version came out in 1965 as the first Chinese edition: it was called “Choi Yuen Kwong Chun” in Cantonese, which literally means “making plenty of money”.