Apple was the most popular mobile handset brand on Singles’ Day in China, according to Tmall, an e-commerce portal of Alibaba Group, which enjoyed record sales of 213 billion yuan (US$30.7 billion) on Sunday.
Apple beat its rivals Huawei and Xiaomi, all of which broke 100 million yuan in sales in the first 30 minutes. Tmall did not break down the actual sales but Xiaomi, whose handset sales accounted or 70% of its total sales last year, said it made a record one-day yield of 5.25 billion yuan.
The latest iPhone models are hot in China. iPhone XS Max recorded 10 times more in sales than that of its XS, according to Tmall.
In another release, JD.com said Apple was No.4 behind Huawei’s Honor, Xiaomi and Huawei.
Despite the strong sales, Apple shares were down 5% on Monday on a weaker outlook for the group.
Shares of Apple closed at $194.17, its lowest since July 31. That was down almost 16% from its all-time high of $232.07 on October 3.
Apple suppliers Lumentum and Japan Display revised down its sales forecast after Apple trimmed its sales order.
Lumentum plunged 32% after it confirmed a request from one of its largest industrial and consumer customers to cut shipments of its laser diodes for 3D sensing in its fiscal second quarter, which ends in December.
Investors also worried that Apple would be a victim in the ongoing US-China trade war.
In August, official mouthpiece The People’s Daily warned that Apple’s success could provoke public anger because Apple needs to share its development dividends with the Chinese if it wants to earn good money in China.