A popular live streaming website featuring rich people showing off their wealth has been heavily criticized in China, with police fining some participants over the pranks they did.
Called the Falling Stars Challenge, it became a popular online game among some rich Chinese, but may soon end because of its absurdity and the criticism heaped on it by ordinary people.
One wealthy Shanghai woman was recently caught on video falling out of her luxury car as she drove the wrong way down a road. Another two women stopped their car in a busy centre in Zhejiang and lay face down on the road, while leaving their Gucci handbags and high-heeled shoes inside the car.
The women were making a scene to put on Tik Tok, a popular live streaming website for short videos. Many wealthy Chinese have copied the Falling Stars Challenge, a game first made popular among the super-rich of Russia on Instagram.
The challenge is for someone to post a photo of themselves lying face down as if they had just fallen in the most extravagant way possible – in an Aston Martin car or even in a private jet, with designer shoes, bags or even wads of cash included in the picture.
The game is aimed at showing off the spending power of rich young Chinese people and has been described as “flaunting your wealth.”
But some of the nouveau rich have paid a price. A Shanghai woman was summoned to a police station and fined 200 yuan and had three points deducted from her license for breaking a traffic law. In another case, two women were fined 150 yuan and 10 yuan after they were arrested for disrupting traffic.
Originally thought t be a fun idea, many people who watched online said they were sick of the videos because they demonstrated nothing but people’s wealth and had become a glaring example of the growing income parity in China.