With India’s e-commerce market expected to grow to as much as US$ 150 billion by 2022, search engine giant Google is eyeing a share of the pie.
Google now plans to introduce its “shopping” tab in India. Similar to the “news” or “images” tabs on the Google search page, the new tab will allow users to sift through different merchant listings for a product they are looking for. Google is already running this tab in 30 countries.
The shopping tab will soon be piloted in the Indian market, and a fully-fledged launch is expected before the end of the year. The search engine giant is also in talks with e-commerce players Flipkart, Paytm Mall and Snapdeal about partaking in its shopping tab initiative, Economic Times reports.
Google is also tapping registered small and medium enterprises (SMEs), ranging from neighborhood grocery stores to high-end handicraft stores, to help users find the products they are looking for, the daily added.
While Google currently lists products through its “product listing ads”, the shopping tab will give users a more control. For instance, they can filter the product they are looking for based on price or other parameters, while also getting more details of the product by going to the “details” page.
Some see this new tab as a precursor to Google setting up an e-commerce marketplace.