Steve Koenig, senior director of market research at the Consumer Technology Association. Photo: Asia Times
Steve Koenig, senior director of market research at the Consumer Technology Association. Photo: Asia Times

Consumer Electronic Show (CES) Asia, organized by the Consumer Technology Association (CTA), will highlight the latest artificial-intelligence products and vehicle technology in Shanghai next month.

CES Asia will be held at the new International Expo Center between June 13 and 15 to showcase technology spanning 20 product categories improving lives around the world, Steve Koenig, senior director of market research at the Consumer Technology Association, told Asia Times in an interview.

“It is expected to draw more than 40,000 in attendance, including more than 1,200 members of the global media,” he said.

About 500 companies will show their products in the areas of augmented and virtual reality, audio/video, connectivity and digital health. More than 35 exhibitors will represent the AI product category, while 50 exhibitors, including several key Chinese brands such as Baidu, Byton and BYD, will represent the vehicle-technology category.

CTA previously announced that Alibaba AI Labs’ general manager Miffy Chen and Byton co-founders Carsten Breitfeld and Daniel Kirchert would deliver keynote addresses at the upcoming CES Asia event.

“It will be very interesting to hear from Miffy Chen about how Alibaba AI Labs will apply their technology,” Koening said.

The Tmall Genie, a smart speaker developed by Alibaba with its digital assistance technology, could be one of the highlights in Chen’s keynote speech.

At CES 2018 in Las Vegas, Nevada, in January, Alibaba AI Labs, MediaTek and Special Interest Group announced that they would cooperate in developing a Bluetooth mesh module. Alibaba AI Labs currently has an AI service platform that can support advanced voice and image recognition, as well as increasingly evolving multi-mode recognition. It is now considering how to provide these services to its partners.

“AI chips are going into more devices to improve consumer experience. For example, Huawei’s Mate 10 has an AI-powered chip in it that can help people take better photos with their smartphones,” Koening said.

For vehicle technology, Baidu will be showing its Level 3 self-driving cars in an outdoor space. Byton will share its vision to create “time to be” for people on the move and elaborate on how the company is building the next generation of smart devices for the age of self-driving and shared mobility.

“I am expecting to know more about the technology of vehicle-to-vehicle and vehicle-to-infrastructure communications, which can help support smart cities,” he said.

Startups will also be a highlight as more than 100 of the most innovative exhibitors from across the world will showcase their latest technology at the Startup Park during the show.

TechNode, a China-based event organizer serving the startup community, will present a new awards program, CES Asia Startups Awards, to honor those with the greatest potentials to lead future investment and technology-development trends.