Love them or loath them, there is no doubt that British Royal weddings can be very big deals, in the UK and across the world. The last one, between Prince William and Kate Middleton, was watched by an estimated two billion people in almost 200 countries with 8,500 journalists covering the event in London.
There is another one in May, in case you needed reminding, between William’s younger brother Harry and his American fiancée Meghan Markle, and to mark the event – along with the usual mountain of red white and blue merchandise – this wedding will have the “world’s first Royal themed crypto-currency,” reports the UK’s Daily Express.
The aptly-named Royl was to launch on Tuesday and was being sold only via a public “crowd sale” event, as opposed to being first launched, as is usual, through an institutional investor-facing ICO.
The coin is being rolled out by Crown and Country Magazine that says half the money raised will go to three charities supported by the couple – Sentebale, The Invictus Games and The Royal Foundation – while the other half will be used by the magazine to help fund, what else, its special Royal Wedding edition.
The coin is the idea of the magazine’s editor, the regal-sounding Thomas Mace-Archer-Mills. ”I wanted to create a new and modern way for the people of the world to feel a part of the Royal Wedding,” Mace-Archer-Mills told the Express, “whilst being able to provide an engaging outlet for interested parties to not only contribute to a decentralized wedding gift, but also appeal to their financial prowess in the creation of an investment mechanism such as the Royl coin.”
A decentralized wedding gift that is going to appeal to the buyer’s financial prowess? Who could begin to argue with that?