Major online media platforms have spent over 100 million yuan (US$15.75 million) to prepare for the incoming 2018 FIFA World Cup, including buying the broadcast rights of popular teams and deploying front-line reporting teams to grab first-hand information, Yicai.com reported.
The NetEase Media Group has become the exclusive partner of the German national football team from among all the online media in China. The company has also secured cooperation with the French national football team.
The group’s 10-million-yuan-plus investment will give them full access to the training grounds, as well as exclusive interviews with team players, coaches and management of both national squads.
Though other platforms have not yet officially released their strategy for the event, Tencent Sports disclosed earlier that it will invite 11 superstars playing different positions from different countries based on the results of online voting.
Insiders expect that the overall advertising revenue will be around 7 billion yuan.