Tai Po Market Station in the New Territories with the lava custard cakes (inset). Photo: Wikimedia Commons, Wpcpey, Facebook, Maxim's Products

Forty boxes of mooncakes were stolen from a fast food shop in Tai Po in the New Territories on Wednesday.

Staff at Maxim’s fast food shop in Tai Po Market Station found two cartons of mooncakes missing when they counted the inventory at 1pm, and suspect that the mooncakes were stolen, Ta Kung Pao reported.

The two missing cartons have 40 boxes of this year’s best-selling mooncake – lava custard cakes – worth HK$9,200 (US$1,178). The batches of mooncakes were delivered to the shop on Tuesday night for customers to purchase on Wednesday.

Police are investigating surveillance camera footage at the station and nearby shops but no one has been arrested yet.

Maxim’s lava custard mooncake is very popular in mainland China this year. One box costs HK$349 in Hong Kong, but they sell for 418 yuan (about HK$500 or US$63) – in Shenzhen, China.

Last month, a man who was carrying HK$1.2 million in cash to buy discounted mooncake coupons was robbed in board daylight in Sheung Shui in the New Territories.

Read: Man robbed of HK$1.1 million in New Territories

In fact, supply of mooncakes remained tight this week, as the Mid-Autumn Festival is coming soon – on October 4. Many buyers were disappointed, as they could not purchase mooncakes from Maxim’s bakery branches, which reserved all stocks for customers with pre-paid coupons. They will have to buy local brand mooncakes from individual retailers instead.

A lot of mooncakes were yet to be sold at a Kee Wah Bakery in Tseung Kwan O. Photo: Asia Times

Meanwhile, a lot of stock was seen at Kee Wah Bakery, which was hit by a setback in its advertising strategy. Earlier this month, the local bakery launched a series of ads but was criticized for using colors and flowers that made people think of hell and funerals.

Read: Hong Kong advertisers seem to have their festivals mixed up