Uber hopes Mumbai residents will have an appetite for its food delivery service. Photo: iStock

The international ride-hailing service Uber introduced its food delivery service, UberEATS, in India on Wednesday, and Mumbai residents are the first to get a taste of it.

UberEATS has partnered with over 200 restaurants and Paytm to offer the service. It has not been bundled with the Uber Rides app and will be available separately.

Karthik Murthy, the international product manager at UberEATS, was quoted as saying that the service will be tailored to individual needs. “When you open the app, the interface is different for you from the next person. The focus is based on location, popularity and price points. For India, there is a focus even on dietary needs,” adds Karthik.

“The introduction of UberEATS in India, with Mumbai as the first city to go live with its food delivery service, is a major step in our global expansion strategy,” Bhavik Rathod, head of UberEATS India was quoted as saying. This will be expanded to other big cities, including Delhi, Bangalore, Chennai and Kolkata.

UberEATS charges restaurants a service fee to use its platform, and uses third-party delivery services. According to reports, in Mumbai alone, it has already tied up with a 200-300 delivery partners. Food prices are set by the restaurants according to their menus, while UberEATS plans to charge customers a nominal delivery fee of Rs15 (US 24 cents) per order inclusive of taxes.

Food prices are set by the restaurants according to their menus, while UberEATS plans to charge customers a nominal delivery fee of Rs15 (US 24 cents) per order inclusive of taxes.

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