Photo: Reuters, Abhishek N. Chinnappa

Amazon is rising fast in the race to capture India’s mobile e-commerce market, with recent trends giving Flipkart cause for concern.

Despite Flipkart’s slight edge in market share, 30.7% to Amazon’s 30.3%, its app engagement fell 11.5% from Q1 2016 to Q1 2017, while Amazon saw a rise of 46%.

Amazon’s commitment of US$5 billion for spending in India already dwarfs Flipkart’s US$3.2 billion. And with recent trends in mind, odds against the local competition coming out on top are looking increasingly slim.

Asia Times Financial is now live. Linking accurate news, insightful analysis and local knowledge with the ATF China Bond 50 Index, the world's first benchmark cross sector Chinese Bond Indices. Read ATF now.