Photo: Reuters, Abhishek N. Chinnappa

Amazon is rising fast in the race to capture India’s mobile e-commerce market, with recent trends giving Flipkart cause for concern.

Despite Flipkart’s slight edge in market share, 30.7% to Amazon’s 30.3%, its app engagement fell 11.5% from Q1 2016 to Q1 2017, while Amazon saw a rise of 46%.

Amazon’s commitment of US$5 billion for spending in India already dwarfs Flipkart’s US$3.2 billion. And with recent trends in mind, odds against the local competition coming out on top are looking increasingly slim.