Toyota Motor expects to increase its European sales by 5% this year to 975,000 vehicles and maintain its market share of around 5%, buoyed by the popularity of hybrids, its regional head said on Monday.
Speaking ahead of the Geneva auto show, Johan van Zyl said sales of hybrid vehicles in Europe rose 40% last year and made up 32% of all sales in the region. For Toyota, Europe counts 56 countries, including Israel, Russia and Turkey.
“We are on our way of achieving our target of having 50% of our mix in hybrids by 2020,” he told journalists.
The executive said the outlook for Europe was clouded by upcoming elections, Britain’s pending exit from the European Union and persistent difficulties in the Russian and Turkish markets.
He expects industry-wide sales in Europe to rise 1% this year. He said any increase in the western part of the region would likely be absorbed by some weakness in Britain, and expects some recovery in Russia.
Van Zyl said PSA’s announcement on Monday that it would buy Opel from General Motors, creating Europe’s second biggest carmaker after Volkswagen AG, would not affect its own strategy.
“We have no intention at the moment to alter any of our plans with regards to how we’re going to compete in the industry, we’ve got a very clear strategy,” he said, adding that Toyota would keep focusing on the A, B and C segments, keeping hybrids as its differentiator.
“We are not a volume chaser, we want to create a sustainable, growing business in Europe,” he added.
Van Zyl said Toyota was fully committed to its operations in the UK regardless of how the negotiations around Brexit pan out, but added that the carmaker was seeking to make the business more efficient.
“The prudent approach is always to prepare yourself for the worst-case scenario. If we prepare for that and it’s better, then we are OK,” he said.
He declined to comment on future production plans there other than saying Toyota “will produce vehicles in the UK”.
Didier Leroy, Toyota’s executive vice president, added that a next-generation fuel cell car the group is developing with BMW will be ready in three to five years, while a separate project to develop a sports car with the German carmaker was ongoing.
“The project has been globally approved, that means clearly that we will do it,” he said, but declined to give a timeline for when it would be produced.