Idea Cellular and Vodafone India have agreed to a merger that will see the two firms become the largest telecom company in India. Nikkei Asian Review reports the two players have a combined subscriber base of 400 million, market share of 35% and revenue share of 41%. The move comes as the firms look to maintain pricing pressure in an increasingly competitive market.
Idea, Vodafone merger makes India’s largest telecom
The firms announced the deal in a joint statement Monday