Patek Philippe

(From The Straits Times)

Luxury watch brands are flying in the face of the global downturn by splurging on plusher premises and staging fancy events to tempt and retain customers.

Patek Philippe, which expanded its boutique this year, has a private VIP room with a separate entrance linked directly to the Ion Orchard driveway.

Premium watch labels, among them Audemars Piguet, also spend on exclusive events such as overseas trips to international art fair Art Basel and encounters with watchmakers in which customers learn about the intricacies of expensive timepieces. Read more

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