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(From Business Insider)

The athleisure fashion trend, in which people wear athletic clothing outside of the gym, is rapidly growing in China.

More Chinese consumers are wearing this apparel at the office or while shopping, and brands such as Nike and Adidas are at the forefront of this trend.China’s recent anti-corruption campaign and an increase in the broader Chinese fitness industry are the two pillars supporting this growing trend.

Chinese President Xi Jinping is focusing on eliminating corruption in the government, specifically by restricting the consumption of traditional luxury goods by public officials.This has caused consumers to also avoid these brands and instead spend their money on brands that are just breaking into this space, such as Nike and Adidas.

At the same time, China’s fitness industry has grown by about 84% with approximately 3,000 new gyms opened in the last five years, reports fashionista.com. This has spurred demand for western sporting goods brands, which are becoming more popular as Chinese consumers seek out products they can buy without political repercussions.

Nike and Adidas have been expanding into China to capitalize on the rising athleisure trend, and their sales are rising as a result. Nike’s sales in Greater China increased between 27% and 35% from September 2015 to April 2016, according to Bloomberg. Adidas’ sales in the region climbed 38% to $2.97 billion during 2015. Read more

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7 Comments

  1. Hello

    I had visited your store last month, and I saw verry nice fitness products, i wanne buy.
    But I have a question! today I wanted to order it from your Site, but can not find the product anymore in your shop.
    It looks like the first picture on this site http://bit.ly/FitnessItem8372
    Mail me if you are going to sell it again.
    I hope soon, so that I can place an order.
    I’ll wait.

    greetings

  2. Hi

    I regularly order from your shop, and I love your store.
    But I have a question, I see a lot of Items on this site http://bit.ly/CheaperProducts that you also sell.
    but there products are 40% cheaper, well my question is what is the difference between your shop and theirs,
    is it the quality or something else, I hope you can answer my question.

    Yours truly

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