Posted inAT Finance, India, Indonesia, Malaysia, South Asia, Thailand

The rise of political branding in Asia

As consumers, we are witness to impactful branding every day. Branding is the reason we automatically connect Singapore Airlines with exceptional in-flight customer service and the iconic “Singapore Girl.” It’s why a Starbucks cafe in Brunei will have a similar “look and feel” as a Starbucks at the company’s global headquarters in Seattle – the […]

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