As consumers, we are witness to impactful branding every day. Branding is the reason we automatically connect Singapore Airlines with exceptional in-flight customer service and the iconic “Singapore Girl.” It’s why a Starbucks cafe in Brunei will have a similar “look and feel” as a Starbucks at the company’s global headquarters in Seattle – the […]
Author Archives: Adeline Hales
Adeline Hales is director of branding, Asia Pacific, at global marketing and communications agency Young & Rubicam, where she leads strategic brand consulting for the agency’s flagship regional clients. Her expertise covers corporate and public sector branding, integrated marketing, digital, and management consulting. Before Y&R, Hales held senior positions at top management consulting and technology firms Oliver Wyman, Roland Berger and IBM.