In China, if you are female, educated and unmarried by the age of 27, people might use a particular term – “sheng-nu” – to describe your social status. It translates simply as “leftover woman.” The label was deliberately invented to curb the rising number of single women in a traditional society that sometimes views not […]
Author Archives: Robert Kozinets
Robert Kozinets holds the Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication at the USC Annenberg School for Communication and Journalism.