With the NCAA Championship final set to grip millions of basketball fans in the US and beyond, demand for athletic shoes and gear is reportedly skyrocketing. The March Madness tournament isn’t just a showcase of college basketball talent; it’s also a massive marketing opportunity for sportswear giants like Nike and Adidas, whose products dominate the […]
Author Archives: James Borton
James Borton is a senior fellow at the Foreign Policy Institute at Johns Hopkins University’s School of Advanced International Studies and the author of Dispatches from the South China Sea: Navigating to Common Ground.
