Posted inChina, Hong Kong, Italy, Macau, Middle East, Shanghai, World

Versace makes its play for Greater China’s cashed-up youth

The spotlight is once again on Versace. The fashion house is ready to reveal the outcome of its collaboration with one music superstar, Zayn Malik, while another, Lady Gaga, wore custom-made Versace outfits when she performed at this year’s Super Bowl. And there is the Italian brand’s big play for more market share in Asia. […]

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