Sometime in 2015, I sat in the back of a Mexico City taxi, reading instructions from Waze to the driver. We took detours through small residential streets, zigzagged from one major artery to another, and hung risky U-turns – all of which cut half an hour from our travel time.
I had to give the directions because the driver didn’t use Waze, because, like most Mexican taxistas in 2015, he couldn’t afford the mobile broadband, which cost more in Mexico than in any other large country.
That was then. By 2020 about a third of Mexico City drivers were using the navigation app. In 2019 Mexico had 77 mobile broadband accounts per 100 people, vs. only 23 accounts in 2013. And Mexico last year had the world’s highest percentage growth in e-commerce.