WestJet says real cows were only used for close-up shots, animals were walked in twos or threes to reduce stress, and vinyl was laid down throughout the set to be used as traction. Credit: WestJet.

We’ve all been there — especially if you travel on American airlines.

You’re packed in like a sardine, no room to move … to make it worse, you’ve been handed a horrific middle seat, and you’re way at the back … and the drinks cart seems to be miles away, and moving slower than molasses.

Enter the cattle car. The new way of travel, on a budget. No frills, no nothing. Hell, they don’t even treat you with respect.

Well, one airline feels your pain — Calgary’s WestJet.

The airline recently launched a campaign that kicks off with a new video that shows an airport full of CGI-inserted cows, riding the escalator, checking in for their flight, waiting for their luggage at the baggage carousel, and checking a departures board featuring several delays, Travel Week reported.

A few unlucky bovines are also shown being bumped off their flight due to overbooking, and then being denied help by a front-desk agent. 

Asia Times Financial is now live. Linking accurate news, insightful analysis and local knowledge with the ATF China Bond 50 Index, the world's first benchmark cross sector Chinese Bond Indices. Read ATF now. 

Leave a comment

Your email address will not be published. Required fields are marked *