Fed up with pushy overbearing car salesman and their high-pressure tactics? Germany’s Porsche has an answer …
Porsche is also launching digital retail in the United States, with 25 of the 191 US Porsche dealerships currently offering in-stock new and certified pre-owned cars through an online pilot program, the report said.
The online sales will be rolled out across Europe and in China, Porsche said in a news release.
Online sales will only include new and used cars that are immediately available at dealerships.
The final contract is concluded with the responsible Porsche dealer or Porsche Financial Services. The prices are fixed, and the particular dealer has pricing authority. This eliminates the negotiations that are normally the rule in dealership used-car transactions, the report said.
Porsche intends to use the new approach to reach new classes of buyers.
“Online sales offer the opportunity to appeal to younger, more digitally inclined buyer groups,” Pollich said.
So far dealerships are not opposing online sales.
“This isn’t really direct sales from the manufacturer,” said Roger Stoerzer, CEO of the Hegau-Bodensee Porsche dealer of the Graf-Hardenberg-Group. But it remains to be seen how well the approach will be accepted, he said.