A touch of style, the Snap Spectacles 3. Photo: Courtesy of Snap Spectacles 3

Snap, you have been caught in 3D.

The US tech group has unveiled a new-generation sunglasses which can take photographs in glorious 3D to share on its Snapchat messaging service known for ephemeral posts.

Spectacles 3, which will be released later this year, will be priced at US$380, more than twice the price of an “Original” version available on the Southern California company’s website.

Spectacles sunglasses with built-in cameras that synchronize wirelessly with smartphones to share pictures or video snippets to Snapchat were launched in late 2016.

“We’re excited to introduce Spectacles 3, the latest version of Spectacles sunglasses with dual cameras designed to capture the world in 3D,” the company announced online.

“Two HD cameras on either side of the frame capture depth and dimension the way your eyes do, and power new augmented reality creative tools to enhance your Snaps.”

A hit with young and trendy internet users, Snap’s popular features include filters and lenses that could be used to modify images.

Still, the new model comes as Snapchat works to hone augmented reality capabilities.

“It’s easy to reimagine your favorite moments with a suite of new 3D Effects,” Snap said while pitching the new sunglasses available for preorder at spectacles.com.

‘Magic moment’

“Create your own magic moment, or add new lighting, landscapes, and other magical effects to an entire scene with a swipe.”

The ability to augment views of reality whether through special eye wear or smartphone camera lenses has been an area of keen interest and investment by technology companies such as Apple, Google, and Microsoft.

Evan Spiegel, the chief executive at Snap, revealed in April that the mobile phone app is regularly used by 75% of all 13- to 34-year-olds in the United States.

It had 190 million daily users – about 60 million more than Twitter – but is still operating at a loss.

While widely popular, messaging app Snapchat has struggled to turn a profit since its creation in 2011.

Earlier this year, it unveiled new features including an integrated gaming platform, an expansion of its original series and new partnerships with developers.

– reporting by AFP

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