Dongfeng Peugeot-Citroën Automobile, the joint venture of Dongfeng Motor and French automaker Groupe PSA, plans to suspend vehicle production from this week to stem losses amid sliding sales.
Wuhan-based Dongfeng Peugeot-Citroën will begin reassigning excess personnel, an executive at its public relations department told Yicai Global. It does not have any layoffs scheduled and is exploring alternative avenues, including transferring staff to other subsidiaries of Dongfeng Motor, he said.
But according to an internal circular seen by Yicai Global, staffing levels will fall to about 5,500 from 8,000 by the end of this year, and will drop to 4,000 in 2022.
After peaking at 700,000 in 2016, the joint venture’s vehicle sales plunged to 255,000 last year and 63,000 in the first six months of this year, while its cumulative loss over the past 18 months stands at 6.2 billion yuan (US$878.5 million), public data show.
Dongfeng Peugeot-Citroën’s will set the plan in motion this week after delaying it from earlier this month, according to another insider who also requested not to be identified.
The joint venture will move its first Wuhan-based assembly line to the site of its third factory in the city, the capital of Hubei province, and the government will take charge of the old plant’s land and rezone it as commercial. The two will split the profit between them.
That is forecast to pump 4.9 billion yuan into the group, as per the internal document. This plan has not yet secured government approval, the insider added.
Dongfeng Peugeot-Citroën will pay the living costs and social security contributions of affected employees while production is suspended, per Chinese law. These staff will also enjoy other legally mandated welfare and benefits and be able to add this time to their seniority, the PR executive said.
Dongfeng Motor and Paris-based PSA met in the French capital last month to discuss plans for the group’s future. They agreed that it should produce vehicles better suited to the Chinese market, with more realistic pricing on future products.