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3月8日是婦女節,以前,這個日子算不上「節」,只有一些國家機關給女員工放半天假。但是這幾年,越來越多的女性會在這一天收到祝福和禮物,特別是今年,無論線上還是線下,鮮花都賣的特別興旺。

北京朝陽區一家小花店的老板對記者說:「我這花都不夠賣了!」

他的店裏中午時就已經不剩多少花了,玫瑰已經不多,康乃馨只剩白色紫邊的一種,粉色康乃馨只有兩支次品。不僅小花店,北京幾家大型花卉批發市場也是一樣,玫瑰等鮮花3月7日下午和3月8日早上都一度賣斷貨,店家都表示今年三八婦女節鮮花大賣「太出乎意料了」,自己有些準備不足,影響了生意。

這也難怪,往年的三八節生意只是比平時好一點,誰想到今年這麽火?到處都拿不到花,進價錢還很高。一位花店老板說,今年鮮花主產區雲南氣溫偏低影響了產量,再加上2月中旬情人節時剛集中剪過一次,距離太近,供不上了。以店裏賣的最好的粉色玫瑰俏佳人為例,現在的進價就要13元人民幣(約1.9美元),自己賣15元,一朵才掙2元,2月中旬時「進價7、8元賣20元都沒人嫌貴」。

這位老板還笑稱,這說明女士在單位和家裏的地位都提高了,越來越受重視,這才成就了三八節花市的好行情。

不僅線下,線上的數據也顯示鮮花消費大幅上升,特別是女性「悅己」性質的消費迅速崛起。據電商平台拼多多的數據顯示,超過70%的女性用戶在婦女節自購鮮花,女性用戶最喜歡的鮮花是玫瑰,其後是花束禮盒、百合、康乃馨、洋桔梗等。

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