Lots of tourists meeting in front of the entrance to the forbidden city in Beijing, China. Photo: iStock

Chinese travellers have shown great enthusiasm for touring the nation’s scenic spots this fall. For the first four days of China’s seven-day National Day Holiday, a total of 502 million people travelled and spent an estimated 416.9 billion yuan (US$60.69 billion), The Paper reported.

In terms of domestic tourism, the state has encouraged key scenic spots to collectively cut down on ticket prices, which is believed to have heightened people’s enthusiasm to travel.

According to the National Development and Reform Commission, 981 state-owned scenic spots lowered their ticket threshold. At least 907 of them cut entrance fees, while 94 of them were opened to the public for free.

Analysts pointed out that the reduction of ticket prices in tourist attractions will have an impact on listed companies that include tickets in operating income.

For example, Emeishan Tourism Co. Ltd. is expected to see a decrease in the company’s ticket sales revenue by about 50 million yuan in 2019, as it cut the ticket prices for Emeishan Scenic Area by an average 13.5%.

These companies are being driven to increase the source of income by providing high value-added services and diversifying their products.