Search engine company Baidu headquarters building in Beijing, China. Photo: iStock

Internet giant Baidu launched its latest smart speaker DOSS on Monday, and priced it at only 89 yuan (US$13.9) for early bird buyers, joining the ongoing price war over smart speakers, The Paper reported.

The original price was set at 249 yuan, however, in order to allow more users to experience Baidu’s AI products, the company followed its competitors to drastically cut the price.

Jing Kun, general manager of Baidu’s Smart Living Group, did not disclose how much money the company will lose for every smart speaker sold under the new offer, but he emphasized that the price subsidy will continue until the company could no longer afford it.

Currently, almost all mainstream Internet companies that have introduced AI speakers are subsidizing their products to woo more customers.

JD.com‘s DingDong mini, Alibaba’s Fangtang and Xiaomi’s Xiaoai all set prices under 100 yuan for early adopters, while original prices ranged from 169 to 299 yuan.

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