A woman checks her phone as she walks past a mobile store of Reliance Industries' Jio telecoms unit in Mumbai. Photo: Reuters

The number of telecom subscribers in India jumped in March as the price war between mobile service providers continued after Reliance Jio Infocomm entered the marketplace.

The national total crossed the 1.2-billion mark once again with mobile service companies recording a net addition of over 26 million customers in March, according to the monthly subscriber report by telecom regulator Trai released on Thursday, Press Trust of India has reported.

“The number of telephone subscribers in India increased from 1,179.83 million at the end of February 2018 to 1,206.22 million at the end of March 2018, thereby showing a monthly growth rate of 2.24%,” the report said. The Indian telecom industry’s subscriber base passed the 1.2-billion mark for the first time in May 2017 but slipped below it in November 2017.

The overall growth shows that March was a competitive month for mobile segment. Market leader Bharti Airtel and Idea Cellular both enjoyed significant growth as did Reliance Jio.

Airtel added 8.4 million subscribers bringing its total to 304.2 million, while Idea added 9.14 million and brought its total to 211.2 million users. Meanwhile, Reliance Jio added 9.42 million subscribers, taking its total subscriber base to 186.56 million.

Aircel, which is closing its operations, lost 4.7 million customers, while Tata Teleservices, which is merging with Airtel, lost over 2 million.

Meanwhile, the number of broadband subscribers increased to 412.6 million in March from just over 392 million in February. The mobile segment accounted for over 95% of all connections, it said.