To motivate millions of basic phone users in India upgrade to wireless services market, Alphabet Inc’s Google has launched a stripped-down version of its Android software for low memory phones.
The Android Oreo Go operating system can work on entry-level smartphones with memory of as low as 512 megabytes and Google claims it expects devices running on the software to start hitting store shelves in the coming months, reports Reuters. It would also help Google cross-sell other services like local payments application Tez.
With 1.2 billion mobile phone subscribers, India’s wireless services market is second only to China‘s. But only about a third of these subscribers currently use smartphones leaving a vast market for Google, handset and telecom firms to further tap.
Although prices of smartphones have fallen sharply in the last few years with Chinese and local phone-makers flooding the market, they remain out of reach of a section of customers who are also concerned about a smooth user experience in low-priced phones.
Phones running on the new Google mobile operating system will also have access to a special version of its Google Play application store, the company said, highlighting the apps designed to work best on the low-memory smartphones.