Chinese smartphone maker ZTE’s US marketshare rose from 10.1% to 11.5% in the second quarter, and is driving shipment growth, according to data from Counterpoint:
Commenting on the competitive environment among smartphone vendors, Research Director, Jeff Fieldhack, noted, “The top 5 OEM suppliers Samsung, Apple, LG, ZTE, and TCL’s combined market share grew from 88% last year to over 91% this quarter. Chinese vendor ZTE led the way growing 36% with successful prepaid sales within three major carriers and particularly strong growth within national retail channels. ZTE is the number one brand in the channels with 21% share outside of the top four carriers.
This growth can be attributed to a broader portfolio from ZTE catering to most of the consumer segments within the fast growing low to mid-tier prepaid markets. The company offers competitive specs, low price points and variants designed for operators.