Jollibee on King's Road in North Point. Photo: Asia Times, Jollibee
Jollibee on King's Road in North Point. Photo: Asia Times, Jollibee

Locals and Filipinos swarmed to the opening of a new 4,930-square-foot branch of popular fast food chain Jollibee on Hong Kong Island on Wednesday.

The Filipino multinational chain of fast food restaurants has more than 1,100 branches in the Philippines, Kuwait, Singapore and the United Arab Emirates.  

More than 50 Filipina were seen lining up at China Harbor Building for the store’s grand opening, where the first 10 customers could receive a limited edition Jollibee doll, Apple Daily reported.

A Filipino named Bedh was the first person in the queue and had been waiting for four hours. She said she wanted to become the first customer of the North Point branch of the famous restaurant and she found the food delicious, Apple Daily said.

Another Filipino named Odia, who is a fan of the restaurant’s fried chicken and spaghetti, told the daily that it was great to enjoy Jollibee in the Philippines and Hong Kong.

The founder of Jollibee is Filipino-Chinese entrepreneur Tony Tan Caktiong, 64, with a net worth of US$3.4 billion and is the sixth richest man in the Philippines, according to Forbes.

Tan said business had been profitable in Hong Kong, so he was looking for more locations. Amid the city’s plummeting shop rents, Jollibee was said to be aggressively expanding its market presence since last July.

There are now four branches in Hong Kong – two in Central at 13-14 Connaught Road and 6 Connaught Road Central, one at 16 Argyle Street in Mong Kok in Kowloon and the North Point branch.

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