Fashion brand 8 Seconds has hired K-pop idol G-Dragon as a model for its casual brand and launched collaboration lines “8 X GD” and “8 X GD’s Fick” that are selling like hot cakes.
Korea Times reported that the pop idol participated in designing the new collaboration lines with 8 Seconds’ fashion team.
After the new collection hit the stores in Myeongdong, Gangnam, Garosugil and Times Square, introducing the Sukajan jumper, a graphic T-shirt and snapbacks of the “8 X GD” line and an oversize hoodie and T-shirts of “8 X GD’s Fick” line, sales hit the roof. 8 Seconds reported an overall increase of 60 percent in sales.
8 Seconds plans to foray into the Chinese market next year.