Fashion brand 8 Seconds has hired K-pop idol G-Dragon as a model for its casual brand and launched collaboration lines “8 X GD” and “8 X GD’s Fick” that are selling like hot cakes.
Korea Times reported that the pop idol participated in designing the new collaboration lines with 8 Seconds’ fashion team.

People shop at 8 seconds store in Myeongdong in Jung-gu, central Seoul, to purchase brand’s new collaboration line “8 X GD.” / Courtesy of Samsung C&T

After the new collection hit the stores in Myeongdong, Gangnam, Garosugil and Times Square, introducing the Sukajan jumper, a graphic T-shirt and snapbacks of the “8 X GD” line and an oversize hoodie and T-shirts of “8 X GD’s Fick” line, sales hit the roof. 8 Seconds reported an overall increase of 60 percent in sales.
8 Seconds plans to foray into the Chinese market next year.

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