Apple watch

(From Asahi Shimbun)

Two Japanese scientists have their fingers on the pulse of advertising–they’ve developed a way of targeting ads at Apple Watch wearers by detecting increased heart rates when a product interests them.

The method may soon be available for retailers to send electronic ads only to potential customers wearing an Apple Watch who have already shown an interest in their offers.

The scientists, at the Aichi Institute of Technology in Toyota, Aichi Prefecture, are Takaaki Hishida, the 44-year-old professor of information technology at the university, and Terumasa Ikeda, a technician.

Collaborating with Rio Corp., a software development company in Nagoya, they have worked on the project since June last year.

They plan to put the technology to practical use in three years. Read more

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