Alibaba Group Holding Ltd’s total value of goods transacted during its Singles’ Day shopping festival was 91.2 billion yuan ($14.32 billion), the Chinese e-commerce giant said in Beijing on Thursday.
The numbers got a boost this year from adding the sales from various new channels, including its affiliates and investees. In all, the figure for this year’s Singles’ Day is up 60 percent from 2014.
The results are preliminary and unaudited, Alibaba said. Of the total value of transactions, 68 percent was through orders from mobile devices.
Six years ago, Alibaba turned Nov. 11 into China’s equivalent of United States shopping event Cyber Monday. It has now become larger than both Cyber Monday and Black Friday combined, and a closely watched barometer of the company’s performance.
“Alibaba is positioned as the number one player in the Chinese e-commerce market, so it has to be seen to be maintaining, or gaining ground really,” said Duncan Clark, chairman of Beijing-based tech consultancy BDA.
The company shares were trading down 2.1 percent at $79.71 in New York at 1713 GMT (12:13 p.m. ET) on Wednesday, after the shopping festival’s results were announced.
Singles’ Day was originally a mock celebration in China for people not in relationships. But Alibaba in 2009 co-opted the event into a consumption-fest for all, featuring steep discounts and other promotions aimed at attracting droves of customers online. Alibaba’s sales data have been closely watched as a gauge of Chinese consumption as economic growth slows. Read more