French cosmetics giant L’Oréal has been going through a massive retail row in China after two leading social-media influencers sold large quantities of the company’s beauty face masks to consumers while inaccurately claiming it was the cheapest deal available anywhere. Influencers Austin Li Jiaqi and Wei Ya regularly reach tens of millions of shoppers on […]
Author Archives: Samuel Kwok
Samuel Kwok is an associate professor of transdisciplinary studies at Xian Jiaotong Liverpool University.