Posted inChina, Shanghai

Consumers are getting used to paying for online entertainment

Chinese online video consumers have developed “payment awareness” and their growing interest in online content has a tendency to subdivide, said Zhou Jie, deputy secretary-general of the China Netcasting Services Association, Shanghai Securities Journal reported. While 42.9% of online users have paid for video content, 25.5% of those who haven’t paid before said they are […]

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