Food delivery provider Baidu Waimai rebrands as Star.Ele

Baidu Waimai, the country’s third-largest food delivery service, has rebranded as Star.Ele, after being required to by its major competitor, Ele.me, Yicai.com reported. The new Star.Ele will serve as a high-end take-out and life service platform that strictly selects merchants and food to uphold a high-standard user experience. Baidu’s food delivery business was taken over by […]