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Memories of ‘Columbo’ Peugeot won’t help FCA-PSA merger

One of the great hurdles facing the Groupe PSA takeover of Fiat Chrysler Automobiles (FCA) is the image in American minds of cigar-chewing TV police detective Lieutenant Columbo and his less-than-reliable 1959 Peugeot 403 Cabriolet. In fact, if Columbo’s Peugeot 403 is the only image of the French carmaker in American minds, it will do […]