Posted inChina, European Union, Middle East, World

Advice to advertisers: never make fun of Chinese women

It is hard to please everyone with a single advertisement, but neither is it worthwhile to make fun of Chinese women’s age or marital status.  Marketers who make that mistake have to pay dearly. This marketing rule applies not just because some women may not appreciate humor, but also because they now enjoy power in the marketplace. Spare a […]

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