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Smoke-free segment up as Philip Morris fights declining sales

The move towards “smoke-free” alternatives to cigarettes shows strong signs of catching on in South Korea, offering the world’s biggest tobacco firm cause for optimism against a backdrop of otherwise grim third-quarter earnings. Piloted in Japan and Italy in 2014, Philip Morris International’s flagship smoke-free product, IQOS – which heats tobacco instead of burning it – was rolled out in Korea, one of the […]

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