Posted inChinaWorld

Lego and Tencent to develop children’s Internet content

Danish Lego-brand toys manufacturer, The Lego Group, has built up a strategic partnership with Chinese Internet giant Tencent to cooperate in areas of content, games and social networking, Yicai.com reported. Sun Zhonghuai, vice president of Tencent, said the demographics of  Internet users around the world tend to be younger, while in China, users under the […]